Let's raise a TON of Danacol
Challenge
Raising awareness among the public regarding elevated cholesterol levels, fulfilling social responsibility next to underlining the care of one's own health and introducing the Danacol dairy drink as a solution to the problem of high cholesterol.
Solution
With a Facebook campaign which invited people to join "Let's cut cholesterol" group and their active participation, we have managed to collect a ton of Danacol drinks.
The latter were then distributed for free to the users who filled in a form at www.danacol.si, thus giving themselves or their near and dear a free package of Danacol.
A ton of Danacol was collected in two months.
Meta
- Date
- 2010
- Services
Campaign scheme and concept, contents, design, multimedia and web programming, online promotion, community management.