You choose, Vichy awards
Challenge
Creation of Vichy's corporate Facebook group accompanied by a striking campaign to help recruit members and viral expansion.
Solution
Applications, the scope of which is to award five people who tag themselves on one of five top selling Vichy products. Once the user decides to participate, a post on the chosen product is displayed on their wall. This ensures that their friends make notice of the action, through which we achieve viral expansion. The campaign was run in Croatia and Slovenia.
Meta
- URL
- http://www.facebook.com/pages/Vichy-Slovenija/192957947398816?sk=wall
- Date
- 2011
- Services
Campaign scheme and concept, design, multimedia and web programming, online promotion, community management.